Intro

In this day and age CVs and cover letters are in abundance but you might be left wondering what is it that someone has done? I created this portfolio to speak a 1000 words in a visual and fun way - skipping the Calibri 12pt eye strain of the digital era.

Writing

Starting with writing. Now because we know less is more when it comes to copy I’ll keep it brief on words and impactful on scenery. Whether it’s writing for esports fans, pitching to Spotify, engaging university students or investigating societal problems and passionately presenting solutions it’s about understanding your audience and adapting the words to tell a story.

Responsive Email

Accessible and People-focused

eBooks and downloadable resources

Meaningful Messaging

Social Marketing

A digital revolution around social media is occurring. People are becoming privacy conscious while finding new ways to engage with the social platforms that continually reinvent themselves. Therefore social marketing needs to be highly meaningful and targeted to make the most impact. If you’re not finding ways to help your audience with integrity and honesty they’ll not only tune you out but social platforms won’t show your ideas either.

Lead Generation

Strategic Communication Plans and Design Briefs

Design Assets

Marketing Automation

Personalisation. A term that’s certainly taken off in recent years and it rings true with marketing automation. Once you have people interested in what you’re offering you have to tell your story. That’s where nurture campaigns focused on timely, relevant and creative content come in, and the best part is they can all be automated. It’s not about setting and forgetting, but mapping out the journey a person might expect and providing an engaging story that tells and doesn’t sell.

It’s about

• Progressive profiling

• Collecting actionable data

• Mapping personal journeys

• Automating the solutions

Data Driven

You’ve definitely heard of the phrase data driven. It’s saturation in social discourse often lacks the practicality of knowing how it’ll help drive strategy. Data has to be interpreted to a level that answers the questions you set out to ask. It’s in this world that combining custom data, Google Analytics results, social media engagement and other relevant measures into one hub, housing all of the information required to make decisions, becomes impactful. The data driven half is then ready to be adaptively applied through continuous cycles of testing and adapting your own strategy as you find what connects with your audience.

Custom Reports

Data Visualisation

Websites and Landing Pages

Both have a time and a place. The trick is knowing when to use either and which will share a unique and meaningful experience with your audience. Building a website that tells your story both visually and impactfully will often be the difference between someone becoming a fan or exiting with a negative impression. Landing pages implemented for specific purposes such as lead generation can cut through in a market of mass saturation, but don’t be fooled into thinking that’s all you need.

There seems to be a divide between building a website that is both bold in design and easily navigated. Someone who speaks the language of web developers, while possessing the marketing knowledge can steer your development to satisfy what your audience will come to expect. A hybrid-digi walker. A phrase just invented but seems to encapsulate the message.

Adaption

I’ve left adaption until last, a concept I believe, many marketers and communication professionals forget about. In my experience across the spectrum of communications it’s vital to adapt your strategy, art, story and writing for the industry and social conditions that you’re co-existing inside. Working on political campaigns has shown me what it means to have persuasive and meaningful conversations that are driven by honesty and authenticity garnering the respect and attention of the public to work towards a shared positive change. The music industry requires a different set of marketing and communication principles to serve the people who artists desire to impact with their art.

So wrapping it all up. What this means is valuing adaption as opposed to a one size fits all approach is what’s required for the omni-channel, always on society. Research. Adapt. Apply. Test. Repeat. The machinations of what I believe to be true and how communication work should be best conducted.